Gate is rolling an F1 Red Bull parade and “Racing the Future” exhibition through Hong Kong as part of its 13th‑anniversary push to fuse crypto branding with motorsport.
Summary
- Gate is staging an F1 Red Bull Racing parade around Victoria Harbour as part of a Hong Kong activation with the team.
- From April 18–24, the partners will host a “Racing the Future” exhibition at K11 MUSEA, showcasing the new 2026 Red Bull car, gear and interactive zones.
- A Blue Carpet ceremony and “Gate 13” anniversary gala at the Rosewood Hong Kong on April 20 will gather more than 300 industry guests and partners.
Gate is leaning on Formula 1 star power to anchor its 13th‑anniversary celebrations, rolling a branded Red Bull Racing parade car through Hong Kong’s Victoria Harbour district and wrapping it in a week‑long exhibition and gala. The company, an official sponsor and exclusive crypto‑exchange partner of Oracle Red Bull Racing, said the showcase is designed to bring “top‑tier racing culture into urban landmark scenes” while boosting its brand with local fans and global crypto users.
According to event materials, the F1 display car will follow a designated route around Victoria Harbour, giving spectators a close‑up view of the team’s 2026 machine as it passes through high‑traffic waterfront spots. Gate described the parade as a key offline moment in its cross‑industry tie‑up with Red Bull, positioned to “attract market and public attention” at a time when exchanges are fighting for mindshare in Asia’s post‑ETF bull market.
From April 18 to 24, Gate and Red Bull will host a “Racing the Future” outdoor exhibition at the K11 MUSEA promenade, where visitors can see the new 2026 Red Bull Racing car and core equipment, including race gear tied to drivers such as Max Verstappen and junior teammate Isack Hadjar. The event will feature a 13‑year “milestone wall” recounting Gate’s history, screenings of a new brand film and interactive zones that blend “top racing engineering and the aesthetics of speed.”
Organizers say the exhibition will be free but capacity‑controlled, with pre‑registration recommended for priority entry between 10 a.m. and 10 p.m. local time. One day of the run — April 20 — will be partially closed to the public to accommodate a private activation woven into Gate’s anniversary program.luma+1
That same day, the company will host its “Gate 13 Blue Carpet Ceremony,” formally unveiling the F1 display car and spotlighting its collaboration with Oracle Red Bull Racing and other lifestyle partners. In the evening, Gate will move the action indoors to the Rosewood Hong Kong for its “GATE GALA 13” anniversary dinner, where founder and CEO Dr. Han is scheduled to appear alongside more than 300 guests from leading institutions, partners and KOLs.
Gate’s Red Bull tie‑up dates back to a 2025 multi‑year sponsorship agreement that put its logo on the team’s cars, driver suits and pit equipment, replacing a prior $150 million deal with Bybit. The crypto exchange has since leaned heavily on the partnership in its marketing, echoing a wider trend of trading venues using elite sports sponsorships — from F1 to football — to rebuild trust and visibility after the last cycle’s blow‑ups.f1grandprix.
In previous crypto.news coverage, reporters have charted how exchanges from Binance to OKX and regional players have chased brand awareness through sports deals and experiential events, particularly in markets like Hong Kong that are racing to position themselves as regulated hubs for digital assets. Similar stories have highlighted how those efforts often converge around flagship weeks such as Paris Blockchain Week or Hong Kong’s FinTech Week, blending industry conferences with public‑facing stunts meant to pull crypto deeper into mainstream culture.
